As we step into 2025, local businesses face an ever-evolving landscape filled with opportunities and challenges. The key to sustainable growth lies not in chasing vanity metrics like "site visits" and "impressions," but rather in cultivating meaningful customer relationships and leveraging targeted strategies. In this article,...
Reintent Blog
Monetizing Your Website: Effective Revenue Strategies for Local News Publishers
Traditional revenue streams are drying up, local news publishers are under pressure to rethink how they sustain their operations. This article takes a fresh look at modern monetization strategies, highlighting the potential of sponsorships and native advertising while examining the limitations of paywalls, subscriptions, and...
Top 5 CRM Integrations Every Sales Team Needs in 2025 | ReIntent
As we enter 2025, the sales industry is evolving rapidly, with businesses increasingly depending on Customer Relationship Management (CRM) systems to optimize their sales processes. The right CRM integration can significantly boost sales productivity, enhance customer engagement, and ultimately increase revenue. To fully...
Top Website Strategies for 2025
Discover 18 Website Strategies for 2025: Maximizing Visibility, Conversions, and Retention To remain competitive in digital marketing, businesses must adapt to emerging technologies, enhance user experience (UX), and engage audiences through personalized, data-driven strategies. This guide covers the most effective website...
From Print to Digital: A Survival Guide for Local Newspapers
The landscape of journalism is evolving, and local newspapers are at a crossroads. With the rise of digital media, many print-focused operations face the challenge of transitioning to a digital-first model. This guide aims to provide a comprehensive roadmap for local newspapers looking to make this critical shift. By optimizing...
Mastering Local Marketing with Geofencing Advertising
Geofencing ads are transforming digital marketing, offering businesses an innovative way to connect with local audiences on a personal level. By using location-based technology, brands can set up virtual boundaries around specific areas and deliver targeted ads to potential customers the moment they step inside. This article...
The Power of Sales Enablement: How Marketing Supports Sales Teams
In the high-stakes world of modern business, where speed and precision are everything, the partnership between marketing and sales has become a game-changer. Enter sales enablement—a dynamic synergy of strategies, tools, and content designed to supercharge sales teams and help them close deals with confidence. Marketing steps...
10 Common PPC Mistakes and How to Avoid Them
PPC (Pay-Per-Click) advertising can be a powerful tool for driving traffic and generating leads. However, many businesses fall into common traps that can waste their budgets and hinder their success. In this article, we will explore ten common PPC mistakes through the story of Jim, a small business owner who learned the hard...
Branding Beyond the Logo: Understanding Your Business’s True Message
In the ever-evolving landscape of business, branding transcends mere logos and catchy slogans. It encapsulates the essence of what your company stands for and how it communicates with its audience. In today's competitive market, consistent branding across various platforms is not just important; it's essential. This article...
How to Do More with Less: A Guide for Busy Newsrooms
Newsrooms face the ever-present challenge of delivering exceptional content under tight deadlines and with limited resources. Thankfully, advances in artificial intelligence (AI) and automation are revolutionizing the way publishers work, making it possible to streamline workflows without compromising quality. This guide dives...